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Origin & Sourcing
We travel to origin to understand how coffee is grown. Our founder trained in Panama’s highlands with producer Graciano Cruz, and that relationship still shapes how we select coffee.
01 HWC Coffee · Est. 2016 · Taichung, Taiwan
Specialty Coffee. Shared With the World.
Born in Taiwan, HWC Coffee brings together a passion for coffee, knowledge of origin, and the pleasure of discovering your own taste. Explore our brand and connect with us about opportunities in your market.
2016
Founded in Taichung
130+
Stores worldwide
TBC
3
Markets
TBC
SCA
Certified coffee education
TBC: based on public reports, to be confirmed by HWC.
02 Brand Introduction
Rooted in Taiwan. Connected Through Coffee.
We believe every cup offers an opportunity to connect people, places, and flavours. From discovering coffees at origin to sharing them in our stores, HWC brings care and curiosity to the coffee experience.
- Our origins and brand philosophy.
- The people behind our coffee.
- Our approach to sharing specialty coffee.
03 Coffee Expertise
From Farm to Cup, Every Step Matters.
Discover the origins, selection, and roasting behind HWC Coffee. We share the stories and expertise that help turn coffee beans into distinctive experiences in the cup.
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Roasting & Craft
Every coffee is roasted to show its own character, then cupped before it leaves the roastery in Taichung.
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Quality & Consistency
Our ISO-certified facility and SCA-trained team keep every lot to the same standard, store after store.
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Flavour & Discovery
We help guests find the coffee they love, from bright single origins to balanced everyday blends.
04 Product Experience
Discover Your HWC Experience.
Enjoy coffee prepared in store, explore beans for home brewing, or discover convenient ways to bring HWC into your everyday routine.
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Signature Coffee Beverages
Hand-crafted espresso and filter drinks served in store.
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Specialty Coffee Beans
Single origins and blends, roasted for home brewing.
- 03
Drip Bag Coffee
Specialty coffee in a single-serve pour-over bag.
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Coffee Concentrates
Ready-to-mix coffee for home, office, and travel.
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Coffee Gifts
Curated sets for every season and occasion.
Product availability varies by market.
05 Global Presence
Discover HWC Around the World.
Explore our locations and discover how HWC comes to life in different markets through local teams, store experiences, and shared enthusiasm for coffee.
Taiwan
Malaysia
Brunei
HWC market · stylised map, not to scale
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01
Taiwan
Home marketWhere HWC began in 2016, with our roastery and training centre in Taichung.
hwcroasters.com (opens in a new tab) -
02
Malaysia
Since 2022Our largest overseas market, developed with a local partner from Kuala Lumpur across the peninsula and East Malaysia.
hwccoffee.my (opens in a new tab) -
03
Brunei
Since 2023HWC’s first flagship outside Malaysia and Taiwan, operated by our regional partner.
Contact our international team
06 Partnership Invitation
Bring HWC Coffee to Your Market.
We welcome conversations with partners who share our commitment to coffee quality and customer experience. Tell us about your market, your team, and your plans.
Partnership Process
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1
Submit Your Inquiry
Introduce your company and target market.
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2
Initial Discussion
Review experience, objectives, and market fit.
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3
Opportunity Assessment
Discuss territory, locations, and operating requirements.
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4
Commercial Review
Evaluate the proposed structure and responsibilities.
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5
Development Planning
Agree on the next steps following mutual approval.