Founded in Taichung, Taiwan, in 2016, by Penny Lin.
“To me, specialty coffee is more than just a drink; it represents a lifestyle and a shared experience. Discovering specialty coffee felt like witnessing an amazing story. This inspired me to travel to Panama to learn about coffee cultivation. My goal is to create an international specialty coffee chain and bring Taiwan’s coffee to the global stage.”
HWC began in Taichung in 2016 with a simple idea: specialty coffee should be something everyone can enjoy and understand. What started as one coffee bar has grown into a network of stores across Asia, built on the same care for coffee and the people who drink it.
Concept imageEvery coffee is cupped and checked before it reaches a guest.
We teach, explain, and invite guests to find their own taste.
We build long-term relationships with producers, teams, and partners.
HWC Coffee founded in Taichung, Taiwan.
First stores open in Malaysia with a local partner.
Flagship opens in Brunei.
Ten years of HWC, with more than 130 stores worldwide. TBC
We welcome conversations with partners who share our commitment to coffee quality and customer experience. Tell us about your market, your team, and your plans.