130+

Stores worldwide TBC

Specialty Coffee. Shared With the World.

Born in Taiwan, HWC Coffee brings together a passion for coffee, knowledge of origin, and the pleasure of discovering your own taste.

Hand pouring water over a glass dripper into an HWC Coffee server
RoasteryTaichung, Taiwan
Founded2016
HWC founder Penny cupping coffee

Rooted in Taiwan. Connected Through Coffee.

We believe every cup offers an opportunity to connect people, places, and flavours. From discovering coffees at origin to sharing them in our stores, HWC brings care and curiosity to the coffee experience.

  • Our origins and brand philosophy
  • The people behind our coffee
  • Our approach to sharing specialty coffee

Our Brand Story

From Farm to Cup, Every Step Matters.

Discover the origins, selection, and roasting behind HWC Coffee. We share the stories and expertise that help turn coffee beans into distinctive experiences in the cup.

Coffee cherries on a highland coffee farm
Concept image

Origin & Sourcing

We travel to origin to understand how coffee is grown. Our founder trained in Panama’s highlands with producer Graciano Cruz, and that relationship still shapes how we select coffee.

Freshly roasted beans leaving the roaster
Concept image

Roasting & Craft

Every coffee is roasted to show its own character, then cupped before it leaves the roastery in Taichung.

ISO + SCA

Quality & Consistency

Our ISO-certified facility and SCA-trained team keep every lot to the same standard, store after store.

Flavour & Discovery

We help guests find the coffee they love, from bright single origins to balanced everyday blends.

Explore Our Coffee

Roasted coffee beans in a steel scoop on linen

Discover Your HWC Experience.

Enjoy coffee prepared in store, explore beans for home brewing, or discover convenient ways to bring HWC into your everyday routine.

  1. Signature Coffee Beverages

    Hand-crafted espresso and filter drinks served in store.

  2. Specialty Coffee Beans

    Single origins and blends, roasted for home brewing.

  3. Drip Bag Coffee

    Specialty coffee in a single-serve pour-over bag.

  4. Coffee Concentrates

    Ready-to-mix coffee for home, office, and travel.

  5. Coffee Gifts

    Curated sets for every season and occasion.

Product availability varies by market.

Explore Our Products

Discover HWC Around the World.

Explore our locations and discover how HWC comes to life in different markets through local teams, store experiences, and shared enthusiasm for coffee.

  • 2016

    Founded in Taichung

  • 130+

    Stores worldwide TBC

  • 3

    Markets TBC

  • SCA

    Certified coffee education

  • Home market

    Taiwan

    Where HWC began in 2016, with our roastery and training centre in Taichung.

  • Since 2022

    Malaysia

    Our largest overseas market, developed with a local partner from Kuala Lumpur across the peninsula and East Malaysia.

  • Since 2023

    Brunei

    HWC’s first flagship outside Malaysia and Taiwan, operated by our regional partner.

Explore Our Locations

Bring HWC Coffee to Your Market.

We welcome conversations with partners who share our commitment to coffee quality and customer experience. Tell us about your market, your team, and your plans.