A Passion for Coffee. A Commitment to People.
HWC began in Taichung in 2016 with a simple idea: specialty coffee should be something everyone can enjoy and understand. What started as one coffee bar has grown into a network of stores across Asia, built on the same care for coffee and the people who drink it.
In the founder’s words
“To me, specialty coffee is more than just a drink; it represents a lifestyle and a shared experience. Discovering specialty coffee felt like witnessing an amazing story. This inspired me to travel to Panama to learn about coffee cultivation. My goal is to create an international specialty coffee chain and bring Taiwan’s coffee to the global stage.”
Penny Lin, Founder
Three things every store keeps
The same promises in Taichung, Kuala Lumpur and Bandar Seri Begawan.
Insist on Quality
Every coffee is cupped and checked before it reaches a guest.
Share What We Know
We teach, explain, and invite guests to find their own taste.
Grow Together
We build long-term relationships with producers, teams, and partners.
Ten years, one coffee bar onward
From Taichung in 2016 to stores across three markets.
| Year | Milestone |
|---|---|
| 2016 | HWC Coffee founded in Taichung, Taiwan. |
| 2022 | First stores open in Malaysia with a local partner. |
| 2023 | Flagship opens in Brunei. |
| 2026 | Ten years of HWC, with more than 130 stores worldwide. TBC |
Bring HWC Coffee to Your Market.
Every market has its own customers, culture, and opportunities. We look forward to meeting partners who understand their communities and want to explore the potential of HWC Coffee.