01 Our Brand
A Passion for Coffee. A Commitment to People.
Our origins, our philosophy, and the people behind our coffee.
02 Our Story
Rooted in Taiwan. Connected Through Coffee.
HWC began in Taichung in 2016 with a simple idea: specialty coffee should be something everyone can enjoy and understand. What started as one coffee bar has grown into a network of stores across Asia, built on the same care for coffee and the people who drink it.
We believe every cup offers an opportunity to connect people, places, and flavours. From discovering coffees at origin to sharing them in our stores, HWC brings care and curiosity to the coffee experience.
03 The Founder
“To me, specialty coffee is more than just a drink; it represents a lifestyle and a shared experience. Discovering specialty coffee felt like witnessing an amazing story. This inspired me to travel to Panama to learn about coffee cultivation. My goal is to create an international specialty coffee chain and bring Taiwan’s coffee to the global stage.”
Penny Lin, Founder
04 What We Believe
Three commitments behind every cup.
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Insist on Quality
Every coffee is cupped and checked before it reaches a guest.
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Share What We Know
We teach, explain, and invite guests to find their own taste.
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Grow Together
We build long-term relationships with producers, teams, and partners.
05 Milestones
From one coffee bar in Taichung.
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2016
HWC Coffee founded in Taichung, Taiwan.
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2022
First stores open in Malaysia with a local partner.
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2023
Flagship opens in Brunei.
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2026
Ten years of HWC, with more than 130 stores worldwide.
Store figures are based on public reports and will be confirmed by HWC.
06 Partnership
Bring HWC Coffee to Your Market.
We welcome conversations with partners who share our commitment to coffee quality and customer experience. Tell us about your market, your team, and your plans.